Sonic Profiles sonifies the meta-data from the twitter accounts of well-known public entities: Donald Trump, Narendra Modi, Justin Bieber, Rihanna, Taylor Swift, Rihanna, Lady Gaga, YouTube, CNN and the BBC. By translating twitter meta-data into sound in real time, this sound work questions what it means, via the logic of data extraction, to be reduced to streams of data. How within contemporary surveillance systems, human bodies are abstracted into series of discrete flows of data that are then reassembled to create specific ‘profiles’ of the subjects of such surveillance - our ‘data doubles’
Within the context of the group show The Watched, this work reflects upon contemporary surveillance as often digital and therefore invisible, taking the form of online computer tracking. Behind the graphical interface of social media platforms, automated data capture networks rather than 'watch', collect our data. Considering however, the extent to which we watch each other via social media platforms, personal identity becomes a commodity and our hummaness itself is increasingly defined by our data-selves. Within a culture of permanent online connectivity, who are we to these ubiquitous algorithms?